Lucas Sellier
Paris, France
Lucas Sellier is an Art & Design Director and entrepreneur based in Paris, working across objects, brands and images.
His practice sits between creative direction, design and brand building. He develops identities, objects and visual worlds, but also builds ventures from the ground up, connecting creative decisions with product, positioning, production and business. This entrepreneurial approach shapes the way he works with brands: not simply as a maker of images, but as someone interested in how ideas become products, how products become brands, and how brands build value over time.
DIRECTION
Creative direction, positioning and the decisions that give a project coherence.
DESIGN
Objects, products, materials and identities conceived as part of the same brand system.
BUILDING
Turning ideas into real ventures through product, production, positioning and execution.
IMAGE
Campaigns and visual systems developed to express and reinforce that direction.
Press
Lucas’ work and point of view have appeared across publications including Vogue France — Vogue Thailand — Harper’s Bazaar UK — ELLE France — Numéro — L’Officiel — Le Monde — Mediapart and The Good Life — through creative projects — editorial features and cultural commentary.
Reference Books